Brand
Brand guidelines
Pending: final logo and palette to come.
These are the current working assets. They will change once the final brand is agreed, so check back before printing anything large.
LogoPending
Using the logoPending
Do
- Leave clear space around the logo at least the height of the letter S in the name.
- Use the light versions on dark backgrounds and photos.
- Keep the figure at least 32px tall on screen and 10mm in print.
Do not
- Do not stretch, squash or rotate the logo.
- Do not change its colours or add effects such as shadows.
- Do not place it on busy photos without a calm area behind it.
ColourPending
ShivaNova orange
RGB 200, 70, 0
Primary. Buttons, highlights, the logo.
Deep indigo
RGB 31, 36, 64
Secondary. Headings, dark bands, text.
Warm off-white
RGB 250, 246, 240
Page background.
White
RGB 255, 255, 255
Cards and panels.
TypographyPending
Voice and copyPending
- Strapline: World Culture & Local Communities.
- Second strapline: Music, Art & Growing Together.
- Legal line: ShivaNova is a company limited by guarantee, registered number 03125499.
- Describe ShivaNova as an arts organisation or a company limited by guarantee, never as a not-for-profit cause.
- No em dashes in any copy. Use commas, full stops or colons instead.
- Warm, plain and welcoming. Write for families, schools and partners alike.
PhotographyPending
Real people taking part, warm light and bright colour. Faces and movement over empty stages.
Photos: Equator Festival
QuestionsPending
For other formats or permission to use the brand, email admin@shivanova.com.